Course 2: Build a Business
Who is it for? This course is for those who have a good idea that they want to turn into a business and for those with an existing business that they want to grow. Before you take this course, you should already know who your customers are, the price of your product or service and who are your competitors. If you haven’t got this far, you need to take Course 1 first.
What you need: Henry will use his book Young and Mighty as the main text book, so you will need either to buy a copy or borrow one from your local library.
During the six weeks, he will cover the following:
Choosing a name for your business (or checking the name you have is a good one)
Branding – creating your logo
Planning how you will sell your product or service
The basics – things you must do and have
Marketing – how to spread the word
PR – how to get press coverage
Money – basic finance
Creating your business plan
Setting your goals
It’s time to launch
Length of course: six weeks
Start date: 12 August 2018 (timed to fit in with the school holidays).
How is the course delivered? A combination of videos from Henry and workbooks which will be emailed to you. We send the email every Friday afternoon to give you time to get stuck in over the weekend.
What if I miss a week? Don’t worry – because it is done by email, you can work through the course at your own pace.